Managing Digital Campaign Resources

You can use the Digital Marketing Center (DMC) module to plan digital campaigns and play them out in the relevant channels. The DMC provides interfaces for leading tools and platforms such as Google Ads or Facebook Business Manager.

To activate the use of the Planner as your central tool, you can assign resources from the Digital Marketing Center to the planning elements. This assignment allows data such as KPIs to be exchanged directly between the modules and displayed for the correct element. You choose which data is to be exchanged in the Digital Marketing Center. If you have any questions, please contact your system administrator.

  1. In the calendar or budget, open the context menu for the element to which you want to assign an external resource.

  2. Choose Assign external resources.

    3. The Assign external resources dialog box opens.

  3. Search for the resource:

    • Click through the tree structure until you find the desired resource.

    • Enter a keyword in the search field. Press the enter key or click the search icon. Instead of the full tree structure, the matching resources are displayed.

  4. Select an external resource by activating the checkbox next to the name of the resource.

  5. Click Close.

You have assigned an external resource from the Digital Marketing Center to the element.